Video Commercial Major Project

Video Commercial Major Project Instructions

You will write, shoot and edit a video commercial.

You will prep, write, and shoot, your commercial at home this week.

We will edit it on class.

 **Please read and follow these instructions carefully!

  1. Pick any product, service, or business.
  2. Write 30 second commercial (not less than 30-seconds. Not over 30-seconds. Time it after you voice it.).
    1. In your script. state a problem or need your product or service solves or fulfills. That is, call attention to a reason to buy  the product or service.
    2. The script must also contain what’s known as a “Call to Action” (“buy this now”, “come to our place today!”, “Call this number!”).
    3. The commercial must include graphics. You can create or download a logo from the internet for the product or services. You can use Premiere to create graphics for the contact info (phone, web address, physical address). You may also say the contact info as part of the script, or not (saying it is optional, but you must show the contact info as graphics).
  3. Voice it over, or have your actors act it out on camera (actors are very hard to do, but it’s an option).
    1. If you choose to base your commercial script on a voice over (like the Couples Resort Jamaica we did in class), PRE-RECORD YOUR VOICE AND BRING IT TO CLASS ON YOUR HARD DRIVE. DO NOT PLAN TO DO THE VOICE OVER IN CLASS.
  4. Choose music from YouTube Audio Library – CHOOSE YOUR MUSIC BEFORE YOU COME TO CLASS AND BRING IT ON YOUR HARD DRIVE. DO NOT PLAN TO CHOOSE THE MUSIC IN CLASS.
  5. Shoot the shots and/or B-roll for your commercial using your cell phone in LANDSCAPE, NOT VERTICAL POSITION.
  6. Edit in Premiere
    1. If you use a Voice Over approach – Do these in the following order:
      1. Edit the voice over audio onto the timeline first
      2. Edit the B-roll shots of what you’re talking about over the voice over at the appropriate IN AND OUT points
      3. Add graphics (especially the contact info). You can use logos you design or download from the internet.
      4. Add the YouTube Audio Library music and mix it with your voice (starting at -18db and mixing)
  7. Export our Commercial as Format: H.264, Preset: YouTube 720p, Entire Sequence.
    1. Make sure our output name is “video commercial” and export it to your hard drive into the proper folder
  8. Upload it to you Youtube Channel.
  9. Place the result on your Major Projects page labeled as  “Video Commercial Major Project.”
  10. WARNING! PLACING YOUR MAJOR PROJECT ON YOUR ICA’S PAGE WILL REDUCE YOUR SCORE BY ONE LETTER GRADE!